We have many objectives when we build a web site for our clients, but the most important of them is simple: generate more business online. Our websites are built with a closed loop marketing methodology, intended to drive more visitors into the sales funnel and away from the back button. We've been designing web experiences since the web first came into existence, and over the last 12 years we have perfected our craft.
Each and every page we create always has two things: call-to-action buttons and a means to get in contact with your company. Research has shown that users make the decision to use your company on a whim, and we feel that it's important to facilitate the process by making getting in touch with you as simple as possible. More leads means more business, which is what it's all about.
Expect to see real, tangible results after working with us. We are Cincinnati web designers that believe in "success in statistics". Many of our clients experience unique visitor increases of 300% or more after consulting with us. The real magic happens when we build your website and web presence from the ground up. We use semantic code structures and keyword strategies to make websites that can be easily found in searches.
Using advanced Google Analytics techniques, we setup custom event tracking to keep a count on all lead-producing sources.
We examine visitor navigation paths to improve their time-to-conversion. We usually target around 45 seconds and less than three pages.
Continually improving entry and exit paths, along with frequent A/B testing, allows us to expontentially improve your lead generation rate.
We utilize bootstrap functionality to make our designs fit neatly on any screen. With responsive design, your website will change formats automatically depending on the device your visitor is browsing on. This helps maximize usability and dissuades mobile dropoffs, which are common on websites of fixed width and height.
We run our business with very low operating overhead, allowing for us to pass on the cost savings to you without sacrificing any quality or service. In fact, our services are about 30% more affordable web design on average than many of our other Cincinnati area design studios.
Before we start working together, we set a realistic timeline for the project to follow, with predetermined milestones along the way to keep everything on track. We know that for some companies, having their new website in working order before a certain deadline is very important. We keep a shared task log so you always know how long until it's ready.
Communication is the most important part of our business. During and even after collaborating on a project together, we keep a line of communication open with you at all times in case you need us, even when the time doesn't seem right. Many of our project managers even give their cell phone numbers in case you need after hours support.
The web is one of the fastest growing mediums for advertising and marketing because it has the least amount of barriers of entry. Ranking high for organic search terms is invaluable, and can be accomplished with little to no injection of capital. Simply providing good, quality content in an organized fashion, and having a website designed that makes browsing your content simple and effortless is all you need to achieve great success. We have been helping companies in Cincinnati and around the country, build their web presences and capture sometimes 300% more leads online than before they began working with us.
Search Engine Optimization (SEO) is a very precise marketing methodology because metrics and data about your own endeavors and those of your competitors can be easily found through the use of thousands of tools available for free online. With the integration of Google Analytics, Google Adwords and other tag managers, companies are able to track their optimization results in real time, allowing constant refinement and responsive testing. We're one of only a handful of Cincinnati web design teams that have a strong backbone in semantic coding, with an even greater background in manipulating search engine placement with fair and clean whitehat techniques.
You can't measure results unless you first have a goal. One of the first things we do with our clients is establish a set of fixed goals to gauge how well their websites are performing, and see where they are getting market penetration (and consequently, where they aren't). We also set up notification settings to warn us when certain metrics drop below levels of resistance, so that if something goes wrong, we are aware of it almost instantly.
The success of your website depends on the quality of experience that your users have while navigating through it. It's the sum of it's individual parts. Our job is to research how your customers browse your site. We establish the mindset of your largest visitor base, contouring every feature to work like magic when they need it the most. We call it "predictive design", because it's about making inferences about what patterns your customers will follow to make it to conversion. Though the study of competitor layouts, and sometimes by enlisting the help of testers, we can make informed decisions that often lead to explosive growth online.