AthleteBuzz

The Story

Gary Hiles, author of the newly released book “A Simple Guide To Getting An Athletic Scholarship”, was looking for a firm that would both build and promote his new website and develop a social media strategy. He needed not look further than Ideas and Pixels.

What We Did

After several phone conversations and email exchanges, we had a firm idea of what he was looking for (Gary works and lives out of Dayton) and proceeded to create a brand identity that his book could stand by, as well as a website that would draw in both athletic students and their parents alike. The designs we were able to create allowed the website to be both usable and aesthetically pleasing, assisting in guiding the user to the “buy” page by use of calls to action and graphic focal points.

The Outcome

Using the new logo and website, Gary was able to secure dozens of partnerships with existing athletic promoting firms. We still work with Gary today and have become a key component in his overall marketing strategy.