The real power of the web for businesses comes in the form of organic traffic from search engines like Google and Bing. Pay-per-click campaigns are effective, but they also cost a lot of money. Organic traffic is as free as the air is clean (okay, maybe not the best analogy), so why not focus your efforts on a strategy to harness it? Organic optimization is an art and a science, something that cannot quite be learned in a book or article, because no one truly knows how page rank and search results are calculated. But we do have experiences that have honed what we believe affects your search engine ranking placement, and through qualified testing, we have turned what were once just hypotheses into full on organic marketing optimization rules to live by.
Building high quality backlinks is integral to any organic marketing optimization campaign. In fact, it’s probably the cornerstone of finding success with search engine traffic. We don’t abuse black-hat techniques, instead focusing on connecting with businesses that relate to your own, offering them incentives to exchange links. Over time, most of our clients’ websites garner tens of thousands of backlinks each. In Google’s eyes, this gives them added weight, pushing aside competitor links to make space for your own.
Perhaps our best case study is our own. Using our backlink building strategy, we have been able to work our way from the 8th page of Google to the 1st page for “Cincinnati Web Design” (among other terms). We’re currently fluctuating between the 5th and 7th result, with an expectation to place between 1st and 3rd by the end of next quarter (based on velocity).
Keywords are the basis of all search result formulation. While we try to pick only the best keyword terms for our PPC campaigns, organic keywords have the advantage, because they’re free and they’re abundantly available. We work with our clients to harness the power of proper keyword iteration, making sure all the right words appear in all the right places, further boosting your Google PageRank.
We consider our studio one of the best in Cincinnati for a reason. Our web designers build strong code bases that benefit search engines and users. With call-to-actions and page ques, we concentrate on driving the users into the sales funnel by gathering as much information about your visitors as possible.
Web design is only part of the equation. We set our clients on the path to success by registering their businesses on hundreds of search engine and web directories to provide quality backlink benefits and ensure high visibility on commonly visited websites like YellowPages, AngiesList and more.
Capturing as many events as possible on your website allows us to gain a more accurate insight into what your customers are doing once they get to your website. We can pinpoint entrance and exit paths, see which pages are causing the most bounces, and find out what devices people are using to access your site the most.