Search engine optimization is the process of improving the organic ranking of your web presence on the leading search engines, like Google and Bing. Professional SEO firms like Ideas and Pixels help your business improve its search engine rankings for your clients by modifying your website to reflect what these search engines are looking for. While many other studios might tell you they can get you to the top of Google with little hesitation, we’re honest from the start. SEO is hard work, and takes time. But after a while, results are easily charted and trends observed, until eventually you are at the top.
Search engine optimization is executed in a series of phases. First, you build your website, engineered with the capacity to be search engine-friendly. Then, you send it out into the world, monitoring its results, searching for patterns in the data; signals in the noise. With these observations, content can be tweaked to better qualify for the search terms you want your website to be returned for.
One of the most important thing to Google’s new algorithms has to be the increase of content marketing and becoming social. The shift to have strong, unique content has been way overdue. This is why Google focused their attacks on these issues to provide users with a “Better Web”. Since day one of becoming a Cincinnati web design and marketing studio, we have always developed strong content marketing within each of our clients websites.
The fact of the matter is all of our past clients gained page rank when the 2012 Google algorithm’s took affect and after – while other marketing companies struggled and had to resurrect their clients websites, from each of their Google algorithm deaths.
Our strategy for search engine optimization is somewhat different than other firms around Cincinnati, or so we're told. We use very creative concepts, along with the regular ones, to produce campaigns that surprise and delight. From integrating web analytics into real world marketing situations to earning your website thousands of qualified backlinks, we like to think that the little twist we give to our campaigns is the difference between a good camapign and a great one.
We consider our studio one of the best in Cincinnati for a reason. Our web designers build strong code bases that benefit search engines and users. With call-to-actions and page ques, we concentrate on driving the users into the sales funnel by gathering as much information about your visitors as possible.
Web design is only part of the equation. We set our clients on the path to success by registering their businesses on hundreds of search engine and web directories to provide quality backlink benefits and ensure high visibility on commonly visited websites like YellowPages, AngiesList and more.
Capturing as many events as possible on your website allows us to gain a more accurate insight into what your customers are doing once they get to your website. We can pinpoint entrance and exit paths, see which pages are causing the most bounces, and find out what devices people are using to access your site the most.