When it comes to social media, I’m always willing to give every network or tool a try. Afterwards, I decide which ones I like and which ones can be used for different marketing purposes. I don’t believe all social networks are adequate for all businesses. For example; I wouldn’t recommend an interactive agency to have a Tumblr and expect to increase the number of clients or gain a whole lot of exposure.
With that in mind, if you are an illustrator, Tumblr would get you a great amount of exposure due to the re-blog-ability and the fact that it is mostly image-driven.
In the past few years, there has been increase of social media networks, users and apps. If you are like me, you find yourself spending a lot of time emerging yourself into all the new possibilities that each network has to offer.
If you haven’t have time to explore other social networks (Tumblr, Youtube, Twitter, Digg StumbleUpon, Reddit, Google Plus and ten dozen more) or you are new to any of them, or to social media marketing in general, you should definitely take a look at this social media cheat sheet infographic.
This infographic really does a good job of teaching users what each network has to offer, their individual benefits, and most importantly, the terminology. Knowing the terminology is essential to know to how to reach, build and maintain a targeted audience. I think that this infographic could also serve a great purpose in educating clients about what you do, should you find yourself doing social media marketing work for other people or organizations.
Sometimes explaining how things work can be incredibly complicated when you talk to older generations that may not be savvy enough, and a visual-aid like this may help bridge the gap. In the constant, ever-changing landscape of the social media environment, the key to success is to be aware of the networks that may be best suited towards your industry or personal goal. You must have an open mind and think creatively about your strategies.
It also serves well to see what competitors have done — there’s no reason to reinvent the wheel. So if you decide to build a campaign that focus mostly on social media engagement, we recommend that you research what each service has to offer and how you can take advantage of it. From there you can move on to develop the content that you are interested in sharing, and know exactly where to post it for targeted engagement.